Project 3 and capstone part 2

DM150 Web Content Management: Capstone Project Part 2

Capstone Project Overview

You are an intern at a small business organization that you love working for. It is the company of your dreams and you are hoping they will hire you full time. However, this company is behind the times in content marketing. Your main responsibility as an intern will be to develop content for your company’s marketing channels: website, social media, email, and more.

Your Capstone Project will consist of 3 parts and it will end in a presentation to your boss showing all the content you have developed to increase customer engagement. You were told at the beginning of your internship that if you are able to produce great content, you will be offered the job of their first ever community manager. Remember - all 3 parts of the Capstone Project are related, with each part building on the next part.

Capstone Project Part 2 Description:

For Capstone Project Part 2, develop the following content:

a) Develop a new sticky strapline (also known as a tagline) for your company. You can find directions on how to develop one in Chapter 10.

b) Develop a new business card with your name and a new look. Follow the recommendations provided in Chapter 11. You can get inspiration from ideas online. Use your new tagline somewhere in the business card.

c) Write a 250-word press release (refer to Chapter 14) that tells the story of your company’s newest product. Use your new tagline somewhere in the press release.

Submit all 3 components of your work to Capstone Project Part 2 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

DM150: Web Content Management (BDM)

Student:

Instructor:

Date:

Capstone Project Part 2

Description of requirements	Possible Points	Your Points
a) Developed a new sticky strapline (also known as a tagline) for your company.	15
b) Developed a new business card with your name and a new look.	20
Followed the recommendations provided in Chapter 11.	5
Used your new tagline somewhere in the business card.	10
c) Wrote a 250-word press release that tells the story of your company’s newest product.	20
Used your new tagline somewhere in the press release.	10
Overall content has clarity and adequate supporting details	10
Assignment was submitted by due date	10
TOTAL	100

YOUR SCORE: ________

Instructor Comments: