150 Capstone 1

DM150 Web Content Management: Capstone Project 1

Capstone Project Overview

You are an intern at a small business organization that you love working for. It is the company of your dreams and you are hoping they will hire you full time. However, this company is behind the times in content marketing. Your main responsibility as an intern will be to develop content for your company’s marketing channels: website, social media, email, and more.

Your Capstone Project will consist of 3 parts and it will end in a presentation to your boss showing all the content you have developed to increase customer engagement. You were told at the beginning of your internship that if you are able to produce great content, you will be offered the job of their first ever community manager. Remember - all 3 parts of the Capstone Project are related, with each part building on the next part.

Capstone Project Part 1 Description:

Select a small business company that you will focus on for your entire Capstone project. Pick a company that you would love to work at, but make sure it is not a big company. It needs to be small with limited resources (Not Apple, Nike or any other global corporation).

Provide an Executive Summary of the company that you will be using for the 3 parts of your Capstone Project. The executive summary should include the following:

· The name of the small business company where you will be an intern.

· A listing of all their marketing channels you can find (website, Facebook, Instagram, twitter, YouTube, Pinterest, etc.). Provide the URLs for all of them along with samples of their latest posts.

· A critique of what you think they are doing right and what you think they are doing wrong.

Your executive summary should be a minimum of 300 words. Submit your executive summary to Capstone Project Part 1 in Moodle.

FOR INSTRUCTOR USE ONLY

Grading Rubric

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. Grading: 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

DM150: Web Content Management (BDM)

Student:

Instructor:

Date:

Capstone Project Part 1

Description of requirements	Possible Points	Your Points
Provided an Executive Summary of the company that you will be using for the 3 parts of your Capstone Project.	20
• The name of the small business company where you will be an intern.	10
• A listing of all their marketing channels you can find (website, Facebook, Instagram, twitter, YouTube, Pinterest, etc.). Provide the URLs for all of them along with samples of their latest posts.	20
• A critique of what you think they are doing right and what you think they are doing wrong.	30
Overall content has clarity and adequate supporting details	5
Minimum 300 words	5
Assignment was submitted by due date	10
TOTAL	100

YOUR SCORE: ________

Instructor Comments: