Capstone: Strategy

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Cleanaway Waste Management Limited ID:- 136548 Course Code:-MBA 600 Course Name:-Capstone Strategy

Overview

Cleanaway ltd company is a waste management company based in Australia.

This business has been in operation for over fifty years delivering solutions that give the best benefits to its customers and the surrounding community.

The company offers waste management solutions that is cost effective for hospitality, entertainment as well as retail industries.

Internal environment

The company’s board of directors and managers are the ones responsible for implementation and maintenance of inernal control system.

The company is ensuring that Australia has the support of growing waste needs through value creation story as it shared by CEO and managing Director Vik Bansal.

The company is investing in collection, sorting and processing infrastructure across recycling waste streams.

Internal environment

The company has onboard employees who includes the pre-employment screening to enhance service delivery.

The company’s employees are determined. They enabled the company to implement relevant organizational structure.

The company has embedded health and safety culture and trained its employees.

External environment

The CEO, Vik highlighted that Cleanaway had a joint venture with pact Group and Asahi beverages so as to build a new PET plastic bott;;e recycling facility costing $ 54 million.

Cleanaway company called out 2019 acquisition of SKM recycling assets, which is currently collectively known as Victorian commingled resource recovery network which acts as a vital extension of Cleanaway resource recovery footprint.

The company restored recycling in Victoria and Tasmania

Competitive advantage

It has a large leadership of the market share in waste collection volumes.

The customer has a large diversity of operations as well as the customer base which is large.

The company’s waste management facilities which include landfills and resource recovery sites.

The company also has the advantage for the rising oil price through its waste oil refining assets.

Competitive advantage

The company is the strong brand portfolio. Cleanaway limited has over the years invested in building a strong a strong brand portfolio.

This company has a track record of developing new products through the production innovations.

Automation of activities in Cleanaway limited resulted to consistency of quality products and services.

Strengths and weaknesses

Cleanaway realization a good return on capital expenditure. This is through execution of new projects.

The company is a strong dealer community. The dealers of the company promote it as well as training the company’s sales team on how to explain to the customers about the company services and products.

The company has a strong free cash flow. The cash help in providing the resources to the company hence enabling expand into new projects.

The company has reliable suppliers. The suppliers of Cleanaway are reliable and never fails to provide what the company needs.

Conclusion

The company has to improve on the day’s inventory as it is quite high as compared to the competitors which may bring the company down.

Cleanaway limited has to invest more into technology to enhance its services to customers.

This company is seen to have limited success outside of its core business.

References

"Environmental Management | Cleanaway". Cleanaway, 2021, https://www.cleanaway.com.au/about-us/environmental-management/.