Order # 13323

SPRING 2019

MGT 490-30

Term Project Activity Assignment

(rather than a Standard Term Project Report):

Your Assignment:

Select any two (2) of the following cases for your Term Project Assignment. This assignment requires you to:

· Select two cases.

· Review the cases and provide a typed analysis of each case selected.

· Identify the key strategic management ingredients of the case(s)

· Explain how this case may influence your opinion of the business line, product lines, industry lines, and contributions to our Nation and the world at large.

· Finally, compare and contrast the vast differences between the two cases you have selected.

· This Term Project Activity is due no-later-than the fourth week of April -- see Due Date Schedule Below:

Cases in Crafting and Executing Strategy:

Section A: Crafting Strategy in Single-Business Companies

1. Mystic Monk Coffee.

2. Airbnb in 2016: A Business Model for the Sharing Economy. In addition, please include your personal Airbnb experiences if any.

3. Amazon.com's Business Model and Its Evolution.

4. Costco Wholesale in 2016: Mission, Business Model, and Strategy.

5. Competition in the Craft Beer Industry in 2016.

6. TOMS Shoes in 2016: An Ongoing Dedication to Social Responsibility.

7. Fitbit, Inc.: Has the Company Outgrown Its Strategy?

8. Under Armour's Strategy in 2016 -- How Big a Factor Can the Company Become in the $250 Billion Global Market for Sports Apparel and Footwear?

9. Lululemon athletica, Inc. In 2016: Can the Company Get back on Track?

10. Etsy, Inc.: Reimagining Innovation.

11. Gap Inc.: Can It Develop a Strategy to Connect with Consumers in 2016?

12. Uber in 2016: Can It Remain the Dominant Leader of the World's Fast-Emerging Ride-Sharing Industry?

13. Panera Bread Company in 2016: Is the Company's Strategy to Rejuvenate the Company's Growth Working?

14. Chipotle Mexican Grill in 2016: Can the Company Recover from Its E. Coli Disaster and Grow Customer Traffic Again?

15. GoPro's Struggle for Survival in 2016:

16. Tesla Motors in 2016: Will Its Strategy Be Defeated by Low Gasoline Prices and Mounting Competition?

17. The South African Wine Industry in 2016: Where Does It Go from Here?

18. Ford Motor Company: New Strategies for International Growth.

19. The Green Music Center at Sonoma State University.

20. Ricoh Canada Inc.

Section B: Crafting Strategy in Diversified Companies

21. Mondelez International: Has Corporate Restructuring Produced Shareholder Value?

22. LVMH in 2016: Its Diversification into Luxury Goods

Section C: Implementing and Executing Strategy

23. Robin Hood

24. Dilemma at Devil's Den

25. Southwest Airlines in 2016: Culture, Values, and Operating Practices

26. Rosen Hotels& Resorts: Delivering Superior Customer Service

27. Nucor Corporation in 2016: Contending with the Challenges of Low-Cost Foreign Imports and Weak Demand for Steel Products

28. Tim Cook's Leadership and Management Style: Building His Own Legacy at Apple

Section D: Strategy, Ethics, and Social Responsibility

29. NCAA Football: Is It Worth It?

30. Rhino Poaching in South Africa: Do National Parks Have Sufficient Resources to Fight Wildfire Crime?

31. Conflict Palm Oil and PepsiCo's Ethical Dilemma

This typed assignment is due per the following schedule:

· MGT 490-30: Due on April 22, 2019

Dr. Cal Caswell

[email protected]

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