paper - please pay attention to detail

Assignment Instructions

Course Objective:   Develop the skills to assess the success of the plan.

· Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.

· Demonstrate how to build a competitive advantage through functional level strategy

 

Prompt:

Prepare a strategic plan that contains the following sections:

· Executive Summary

· Company Overview (with ticker symbol)

· Company History

· Products and or services

· Operations

· Vision

· Mission Statement

· Corporate Values & Culture

· SWOT Analysis

· Competition

· Management team/Leadership

· Financial Outlook

· Strategies

· Conclusion

Instructions:

· Paper must be written in  flawless  APA format using headers, headings, in-text references, reference page, 1' margins (use template provided below)

· Make sure you use adequate, credible and reliable APA source citations to support your work.

· This strategic plan will incorporate what you have learned over the past 7 weeks.   Your company selection must be listed on either the NASDAQ or NYSE.

· Apple is not an option

· You may review the sample strategic plans shared in the  resource section  and use them as a guide in developing your strategic plan. Please keep in mind that you must still meet the 20% similarity scan requirements upon submission.

· Review the examples attached prior to submittal. DO NOT SIMPLY COPY AND PASTE MATERIAL FROM THE COMPANY WEBSITE.

Important Notes:

· You must include a minimum of 6-9 sources and 3-4 must be from a peer-reviewed source (library/journal articles)

· Your paper should be in essay format;  not  bullet format.

· Minimum 12 full pages of content (Word Document) of strategic material (does not include cover page, executive summary nor reference pages); DO NOT GO OVER 14 pages of actual CONTENT (max content).

· All charts, graphs and pictures are to go in appendix (not a substitute for content)

· Once you submit your document to the assignment folder it will automatically be loaded to TURNTIN.COM within the course** NOTE: Strategic Plan must return a similarity scan of 20% or less (the following will be excluded: headers, bibliography, etc. prior to instructor grading paper – focus on content of scan percentage)**