ibus 593 extra credit #4 prompt

For further information, please visit:

European Commission: http://ec.europa.eu/trade/policy/accessing-markets/intellectual-property/

http://ec.europa.eu/internal_market/top_layer/intellectual-property/index_en.htm

Office for Harmonization in the Internal Market (OHIM): www.oami.europa.eu

European Patent Office: www.epo.org

doi: 10.2781/83487

ISBN 978-92-79-38055-6

Read the full Communication at

http://ec.europa.eu/trade/policy/acce

ssing-markets/intellectual-property/

In July 2014 the EU adopted a new Strategy to take into account changing circumstances and new challenges. The focus is now on:

Trade agreements

Laws

Dialogues with the

authorities of non-EU countries

Helpdesks (providing free advice to SMEs)

Technical assistance

Enforcement of rights

Improving IPR provisions in EU trade agreements with non-EU countries to ensure better IP protection and to address weaknesses in their systems, taking into consideration their level of economic development

Strengthening networking and coordination between the embassies and other offices of EU countries and EU institutions in non-EU countries

Developing engagement and cooperation –with all stakeholders, expanding outreach, and improving awareness of IP-related technical assistance programmes

Continuing multilateral efforts to improve the international IPR framework, including by encouraging non-EU countries to ratify existing treaties

Improving data collection –using the European Observatory on Infringements of Intellectual Property Rights and the expertise of international organisations to get better evidence in particular on the value of IPR and their infringement

Using dispute settlement mechanisms or other remedies where the EU's rights under international agreements are infringed

Strengthening IP Dialogues with key non-EU countries and using high-level trade and political talks to get progress on tackling IPR issues

The EU has long worked hard to ensure European IP is protected properly in non-EU countries through:

The EU's new external strategy on Intellectual Property Rights

Helping developing countries to protect, enforce and raise awareness of IPR through technical assistance programmes

Improving EU coherence between EU policy on IPR and other EU policies

Intellectual Property Rights

A New Strategy for

Protecting and

Enforcing Intellectual

Property Rights Beyond

the EU

Trade, growth and intellectual property

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The view from the artist What are Intellectual Property Rights? Intellectual Property Rights (IPR) are the currency of the knowledge economy. They give confidence to authors, artists, designers and inventors that they will be rewarded for successful creations and inventions, and to consumers that they are purchasing genuine products.

These rights, most of which are time-limited, are a key incentive to creativity and innovation, and thus improve consumer choice and job creation in Europe's economy.

How important is Intellectual Property (IP)? Europe is a centre of innovation and creativity. 90% of EU exports come from IP-intensive industries. That is why we need to ensure that countries outside the EU provide adequate protection for innovative products so creators are properly rewarded and consumers protected against fakes. At the same time, IP can be good for development. It can boost exports of new products, encourage innovation and raise tax revenues.

But IPR infringements world wide are increasing. This threatens consumer welfare, the livelihoods of creators, and their ability to continue to innovate – jobs and economic growth are at stake. IP-intensive industries account for more than a quarter of all jobs in the EU and pay on average 40% more than jobs in non-IP intensive industries.

a word, logo or symbol that

competitors may not use once it has

been protected

on new technical inventions

the outward appearance of a product

on products only made in one specific place

1 Industrial Property

IPR fall into two categories:

2 Copyright and related rights

patents

trademarks

geographical indications

designs

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" I worked exceptionally hard, and I made sacri�ces

for my work. And if, when I had been literally choosing between food and a typewriter ribbon, I had been told I did not own these words, these words were not mine, they could be taken, li�ed by anyone and resold under a di�erent author's name, so-called author's name, I would have found that quite devastating." *

J.K. Rowling

books

articles

plays and films

musical works

visual works

computer programmes

sound recordings and music videos

live performances

broadcasts