Business Plan Outline
baal
12a_BlankBusinessPlan1.docx|
Company |
Notes |
|
Executive Summary |
|
|
Current Marketing Situation |
|
|
Market Description |
|
|
Product Review |
|
|
Competitive Review |
|
|
Distribution Review |
|
|
SWOT |
|
|
Strengths |
|
|
Weaknesses |
|
|
Opportunities |
|
|
Threats |
|
|
Objectives and Issues |
|
|
Marketing Strategy |
|
|
Positioning |
|
|
Product Strategy |
|
|
Pricing Strategy |
|
|
Distribution Strategy |
|
|
Communications Strategy |
|
|
Marketing Research |
|
|
Marketing Organization |
|
|
Action Programs Metrics |
|
|
1st Quarter/Year |
|
|
2nd Quarter/Year |
|
|
3rd Quarter/Year |
|
|
4th Quarter/Year |
|
|
Pro Forma Budgets/Financials |
|
|
Additional Controls |
|
|
|
