Business Plan Outline

Company

Notes

Executive Summary

Current Marketing Situation

Market Description

Product Review

Competitive Review

Distribution Review

SWOT

Strengths

Weaknesses

Opportunities

Threats

Objectives and Issues

Marketing Strategy

Positioning

Product Strategy

Pricing Strategy

Distribution Strategy

Communications Strategy

Marketing Research

Marketing Organization

Action Programs Metrics

1st Quarter/Year

2nd Quarter/Year

3rd Quarter/Year

4th Quarter/Year

Pro Forma Budgets/Financials

Additional Controls