math 146

profileKevinLiang
123.ppt
Home>Mathematics homework help>Numerical analysis homework help>math 146

MK527 Overview

  • The Marketing Mix- 7 P’s

  • Porter’s Competitive Strategy Model

  • Segmentation and Positioning Strategy

  • Consumer Behavior Definition

MK527 REVIEW

  • Global Consumer Culture
  • Social Marketing
  • Positivism/Modernism
  • Interpretivism
  • Consumer Behavior Wheel
  • Consumer Addiction
  • Demographics/Psychographics
  • Products for what they mean/not what they do

*

MK527 REVIEW

  • Perception
  • Perceptual Map
  • Hedonic Consumption
  • Semiotics
  • Subliminal messaging
  • Icons
  • Adaptation
  • Stimulus Selection

MK527 REVIEW

MK527 REVIEW

  • Culture
  • Acculturation
  • Customization
  • Core Values-Instrumental and Terminal
  • Consumer Involvement
  • Materialism
  • Flow state

MK527 REVIEW

  • Global cultures
  • Beauty
  • Self-concept
  • Cultural Expectations
  • Social Acceptance
  • Role identity

MK527 REVIEW

  • Brands
  • Personality
  • VALS
  • Freud- The Pleasure Principle
  • Freud- The Reality Principle

MK527 REVIEW

  • Resonance
  • Persuasion
  • Message Processing
  • Awareness – the first step
  • Celebrities
  • Source credibility
  • Humor
  • Hype

MK527 REVIEW

  • Perceived Risk
  • Stereotype
  • Heuristics (rules of thumb)
  • Ethnocentrism
  • Decision making process – five steps
  • Evaluative criteria
  • Online

MK527 REVIEW

  • Impulse buying
  • Store image
  • Customer Satisfaction
  • The shopping experience
  • POP (point-of-purchase) information
  • Word of Mouth

MK527 REVIEW

  • Opinion leaders
  • Social power/social networking
  • Tribal marketing - groups
  • Reference Group
  • Brand community
  • Normative influence/conformance
  • Comparative influence/reactance

MK527 REVIEW

  • Status and stratification
  • Social mobility
  • Women
  • Behavioral economics
  • Homogamy (marriage in a similar social class)

MK527 REVIEW

  • Hofstede’s Four Cultural Dimensions
  • Power Distance
  • Uncertainty Avoidance
  • Masculinity/femininity
  • Individualism
  • Cultural Systems
  • Ecology
  • Social structure
  • Ideology

MK527 REVIEW

  • Consumer Research Plan
  • Purpose
  • Objective
  • Methodology
  • Population sample
  • Sample size
  • Instruments
  • Implementation
  • Analysis
  • Conclusions