Marketing Channels

12-8-2021 MARKETING CHANNELS FEEDBACK!!!!!!

Please review my comments on the rubric for 12/08/21.

Overall, you are handling this well.

J.C.   

1) Explains how each customer segment will use the specific product and when and where they are likely to purchase it, including a rationale. NOT YET MASTERED!!!!!

Your response speaks to brand interactions as an indicator of buying behavior. What is lacking is the rationale for how each segment is likely to purchase the product and when. Further, explain how a personal factor works in tandem with an interest or value to influence how and when a consumer segment elects to purchase – apply a different factor to each consumer segment. Finally, see Resource: Principles in Marketing, Section 3.1 Factors That Influence Consumers’ Buying Behavior, Paragraph Header: Personal Factors, Resource: Modules 3 and 5 of the Flat World e-Book, The Principles of Marketing, Resource: What is Point-of-Purchase Marketing? https://blog.wiser.com/what-is-point-of-purchase-marketing .