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113ModernismNotes.docx

DES 113 - History of Modern Design: 1850 - Present fall 2017

syracuse university school of design, college of visual & performing arts

Modern Art, Modern Technology & Modern Design

Modern Art

Beginnings, late 1800’s to 1900, mainly painting & graphic arts (sculpture to some degree)

- Impressionism (painting; Monet)

Painting light, the immediate/changing reality around us (no more unchanging external appearances & traditional themes of past): the scientific and experiential truth/reality of now.

- Post-Impressionism (Van Gogh)

Re-interprets/stylizes the appearance of things, painting the inner, to express the psychological or emotional experience of life/reality, not “photographic”, objective accuracy

Movements in Modern Art, early 1900’s

- Cubism, Expressionism, Futurism, Constructivism, Dadaism, Destijl, Purism;

Main Tendencies

- Expressionism: Form that’s active , dynamic, to express inner emotion, experience or just energy in world

- Purism: Form that’s highly abstract, “pure”; simplified to express pure essence, a deeper truth about life

- Radical / Anti-Historical: Form that rejects the rules, values and expectations of the past

Industrial Technologies

Engines (speed, power, noise), Electricity (energy, change), Steel, Glass & Concrete, New Inventions (e.g. phones)

Modernism...

... in Fine Art: Seeking a new vision, new methods of getting at a deeper or inner truth; and trying to capture modern life characterized by industrial tech.: speed, industrial urban environments, etc.

... in Design : Also seeking to be more true/honest, more attuned to modern, industrialized life

- Purism of form seen as true, pure, sophisticated; more common than Expressionism in design

- Radical, Non-Historical character of design form, in order to start fresh for a new era

Defining Modernism in Design

Form(al) Characteristics

1) Abstraction/Simplicity: Form that doesn’t imitate other form(representation), but is only itself; simplified to be efficient, and read as pure, and new

2) Integrity/Organic: Form that is unified, not a collage of distinct, unmatched parts; having a clear logic to how the form is organized or composed

Functional Characteristics

3) Rationality/Efficiency: Not wasteful with extra materials or unneeded labor; reduced to essentials for practical function and economy; clear logic

4) Technologically Advanced (“Machine Age”): Use of new forms, materials and technologies for aesthetic effect or image as well as function

Ideological Characteristics

5) Universalistic: Believing in one type (or “style”) of design solution for all situations, all societies, all times in future; the ultimate (non-)style

6) Anti-Historical: Rejecting all imagery and technologies of the past, in favor of obviously and boldly new imagery and technologies

7) Progressive: Belief that design must continue to move toward a higher standard and help society make progress toward a better life for all