follow the flies

You are required to design a poster in which you address the two following tasks:

1. Identify two contemporary marketing issues and support these with key references and theoretical findings (related to the topics covered in the lectures/seminars) currently facing the brand and the challenges they present.

2. Design a packaging (to be included as part of the poster e.g. a picture in the poster) to be used by the chosen company in the next five years.

The poster must include the following points:

1- An introduction, clearly identifying the chosen company and its product or service.

2- A rationale for the choice of the two marketing issues selected (using graphs, figures, etc. as appropriate). Make sure to fully justify why you believe these issues are critical issues.

3- The objectives of your design taking into account (1 and 2 above).

4- The design of the packaging

5- A brief discussion to support the design of each part of the packaging, how it meets the objectives and addresses the two selected marketing issues.

6- Conclusion

7- Cites

weight

1- An introduction (5% of the overall mark)

2- The relevance and justification of the choice of the two marketing issues. (40% of the overall mark)

3- Objectives (5% of the overall mark)

4- The relevance of the design of the packaging (10% of the overall mark)

5- The relevance of the discussion and justification of the design of each feature of the packaging i.e. colour, font size, information included on the packaging, the shape of the packaging, and how the two identified issues were captured in the design of the packaging. (20% of the overall mark)

6- Conclusion. (5% of the overall mark)