Sustainable Management
An Introduction to Sustainable Development Defining Sustainable Development
SD has become common terminology; however, it has taken on a variety of meanings
(Think) Develop a definition of SD
(Pair & share) Discuss with the person sitting beside you – arrive at a common definition
To get started you may want to consider questions such as:
Why is SD important and what needs to happen to ensure a sustainable future?
How do organizations, government and community ensure a sustainable future?
"Sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs" (WCED, 1987)
“Environmental sustainability is about using natural resources in a way that doesn’t threaten future generations’ ability to use those resources “ (WBCSD, 2011)
“It is about improving the standard of living by protecting human health, conserving the environment, using resources efficiently and advancing long-term economic competitiveness” (Environment Canada, 2013)
While there are common themes there is no universal definition of SD
An Introduction to Sustainable Development Definitions of Sustainable Development
The Environmental Roots of SD Introducing Rachel Carson
“Miss Rachel Carson’s reference to the selfishness of insecticide manufacturers probably reflects her Communist sympathies, like a lot of our writers these days. We can live without birds and animals, but, as the current market slump shows, we cannot live without business. As for insects, isn't it just like a woman to be scared to death of a few little bugs! As long as we have the H-bomb everything will be O.K.” (Editorial – New Yorker)
The Environmental Roots of SD Environmental Issues Today
Carson brought to our attention the delicate connection that we share with our surroundings, but more importantly, she awakened public interest and dialogue
The types of environmental issues that prompted Carson to act continue to persist today. Create a list of no fewer than five current environmental issues that challenge ‘business as usual’.
The Business Case for Sustainability In-Class Activity
Select a multinational organization and answer the following questions:
What actions has the multinational taken to implement sustainability practices for bottom line results? Consider specific policies and practices. (Sustainable Actions)
What factors may motivate an organization to adopt a “lens of sustainability”? (Motivations)
Be prepared to share your results!
Worldviews & Values Weak & Strong Sustainability
Each of us has our own perspective about what supports the business case for sustainability, shaped by our worldviews and values
Two categories have been created to capture our sustainability-worldviews; weak vs. strong - however, in reality they exist on a spectrum; where do you fit in? How may this impact your management approach?
Equally, if not of greater importance is being able to effectively assess and communicate to other worldviews
Introduction to the Course Project
Goal: to better understand how current social, economic and environmental issues are connected with business
Select any topic of interest to you and follow it in the media – how may this issue present challenges/opportunity to aspiring business managers?
Value – 30% (Report 20%, Presentation 10%)
Due Week #13
Summary & Next Steps
Provide a definition of sustainable development
How are environmentalism and sustainability connected?
Why may a business choose to implements sustainable practices? i.e. What is the business case for sustainability?
What motivates the manager in you to embrace sustainability?
Next class: Towards Sustainable Development
Complete assigned readings via E-Conestoga
Review instructions for Assignment #1