b2b marketing assignment
woshinibaba
11.pdf
L. La Rocca page 20
C u
sto m
er P ro
file JC D
A daptation
to evolvin
g n eeds
In creasin
g
productivity
Im provin
g R
O I
L ow
level of
m ain
ten an
ce
Proactive
m ain
ten an
ce
U n
expected costs of service
S ecurity
breaches
S m
ooth in
teg ration
A pplication
s run n
in g
Perform an
ce
B est
in du
stry
choice
O n
e-stop shoppin
g
L ow
respon se tim
e S
ettin g D
ifficulties
Freq uen
t shutdow n
s
IT D irector
IT Project M anager
Long term
partnership
V ariable charg
e
m an
ag em
en t
L. La Rocca page 25
V a
lu e M
a p
L en
o vo
100% adoption
in
on ly
2 w eek
s Z
ero-defect task
processin g
M ore than
tw ice productivity
over curren t techn
olog y
-2 0%
of m ain
ten an
ce operation
s
In dustry
q uick
est IT
in teg
ration
G ood in
teg ration
of the chosen
security solution
s
0 extra m ain
ten an
ce
costs
R eliability
99.9%
S calable
architectu re
L arg
e R an
g e
of version s
L easin
g offer
S ettin
g s m
ade in
30m in
A larm
on O verload and errors
driving to -50% less shutdow
ns
IT D irector
IT Project M anager
H ig
h processin g
pow
er
A ll-in
clu sive
m ain
ten an
ce con tract
L. La Rocca page 27
V a
lu e P
ro p
o sitio
n C
h eckin
g th
e fit
Are you addressing w hat m
atters to your custom ers (the targeted
personae) in the targeted segm ent?
