Zappos and Lululemon

1/18/2021 Print Preview

https://ng.cengage.com/static/nb/ui/evo/index.html?deploymentId=5835051934529006900868413293&eISBN=9781337614467&id=1034289167&nbId… 1/1

Chapter 11: Zappos: Taking Steps toward Maximizing Stakeholder Satisfaction: 11-7 Corporate Culture Book Title: Business Ethics: Ethical Decision Making and Cases Printed By: Toure Williams ([email protected]) © 2019 Cengage Learning, Cengage Learning

11-7 Corporate Culture The corporate culture at Zappos sets it apart from nearly every other company. It even caught the attention of Amazon CEO, Jeff Bezos, who described the company’s corporate culture as one-of-a-kind. Zappos’s unorthodox culture is the work of CEO Tony Hsieh, an innovative and successful entrepreneur. Hsieh built the culture on the idea that if you can attract talented people and employees enjoy their work, great service and brand power naturally develops. This culture is built on an ethical foundation that respects all stakeholders. All aspects of Zappos’s operations are built on integrity.

Chapter 11: Zappos: Taking Steps toward Maximizing Stakeholder Satisfaction: 11-7 Corporate Culture Book Title: Business Ethics: Ethical Decision Making and Cases Printed By: Toure Williams ([email protected]) © 2019 Cengage Learning, Cengage Learning

© 2021 Cengage Learning Inc. All rights reserved. No part of this work may by reproduced or used in any form or by any means - graphic, electronic, or mechanical, or in any other manner - without the written permission of the copyright holder.