need to write assignment

Globalization of Business

Southern States University

Dr. Kim, Rachel ( DBA & MBA)

March , 2019

Company 1 Brief Intro:

Founded in xxxx, xx

Company 2 Brief intro:

Company 2 is a US-based xxxx, its headquarter is located xxx

1. GLOBALIZATION OF COMPANY 1 & 2

· Company 1’ globalization of Markets reflects:

Currently, company 1xxx

· Company2’ globalization of Markets:

1.2 Drivers towards Globalization.

· Company 1’s Drivers towards globalization.

· Company 2’s Drivers towards globalization.

1.3 Describe the global business environment and its main elements such as culture

· Company 1:

· Company 2:

2. COMPANY ANALYSIS

2.1. Company Mission and Goals

· Company 1:

· Company 2:

2.2Core Competency and Value Creation

· Company 1:

· Company 2:

2.3Three Levels of Corporate Strategy

Company 1 (example answers)

· Corporate Level Strategy is Growth Strategy: according to WSJ, xxx

· Business Level Strategy is Differentiation Strategy: according to NY times, xxx.

· Department-Level Strategy is Functional Strategy.

Company 2

· Corporate Level is Strategy Growth strategy.

· Business Level Strategy is Differentiation strategy.

· Department-Level Strategy is Functional strategy.

3. COMPETITOR ANALYSIS.

3. Competitor’s analysis 3.1. Number of competitors in each market (domestic and international)

· Company 1:

· Company 2:

3.2. Market share of each competitor

· Company 1:

· Company 2:

3.3. Whether each competitor’s product appeals to a small market segment or has mass appeal. Company 1:

· Company 1:

· Company 2:

3.3. Whether each competitor focuses on high quality or low price.

· Company 1:

· Company 2:

3.5. Whether competitors tightly control channels of distribution.

· Company 1:

· Company 2:

List of References: