Blog entry

1. Decide on a Topic – pick a topic you enjoy and have a passion for. Being passionate about the subject will make writing much easier

2. Create a working title – something that will capture reader attention. Answer the questions, “Why should I read this?”

3. Arrange the Content – split the content into sections. Use headings. Make sure the flow of ideas makes sense and leads your reader where you want them to go.

4. Write your intro – needs to grab the reader’s attention … make them want to read and know more. You need to capture reader in first few sentences or they won’t read any further.

5. First draft – focus getting the ideas down. Make your writing personal. Don’t use too many words. Make sure you understand the meanings and implications of the words you are using.

6. Review – take a break, then read through the whole blog. Now go back and edit. Make sure it has a natural flow. Remove unnecessary content and words.

7. Tidy up – spell check and grammar check. Clean up the format

8. Featured Image – use a visual that captures the feeling of your blog

9. Call to action – what do you want the reader to do after they read your blog — make it easy for them to do … links to actions or other information

10. Review the title – title should include primary key words.