11-12 pages report about evaluate " American Eagle Outfitters INC" based on 10k report

CASE SCENARIO:
The CEO has asked you (the Controller) to evaluate a specific company. This project goes beyond the basic financial statement analysis. You can obtain the most recent 10-K reports from www.sec.gov.

GRADING:
Written report (35 points);

· A short & concise written report (not to exceed 15 pages). 


· Bullet points are acceptable. [Essays, footnotes & references are important in 
academic settings; however, short & concise notes are prevalent in corporate 
settings.]

· First part. Briefly provide company background (one paragraph). 


· Second part. Your recommendation. (Hint: How did you arrive at your 
recommendation?) Start with a new page, and show one of these two headings: 
o Recommendation – Credit Worthiness OR 
o Recommendation – Investment Opportunity 


· Third part. “Appendix” is where you present financial information or other 
meaningful data to support your recommendation. 


· Turn in hardcopy report. No need to turn in 10-Ks.

Some factors to consider:

· What do you know about the company? 


· What are the basic financial ratios (liquidity, profitability, solvency)? 


· How do the financial ratios compare with other companies in the same industry? 


· What are the key highlights of the company’s financial performance? 


· What are the challenges (strengths and weaknesses) facing this 
industry/company? 


· Does the company have a history of solid, steady growth, or the potential to 
grow? 


· Has the company weathered the last recession well? 


· How big is the market/demand for the products/services? 


· Who are the major competitors and how successful are they? 


· Who are the major customers? 


· Do the directors and other company officers have a solid track record of success? 


· What is their management style? 


· How much of the company do the directors and officers own? 


· Do you share the same vision and values of the CEO of the company? 


· Can the CEO and leadership team execute their vision?

· EXCLUDE THOSE COMPANIES:
Activision, Adidas, Adobe, Amazon, AMD, American Honda, Anthem Blue Cross, Apple, Barnes & Noble, Best Buy, Bethesda Games Studios, Big 5 Sporting Goods, Boeing, Chesapeake, Chipotle, Coca Cola, Costco, CVS, Dave & Busters, Del Taco, Dell, Disneyland, Domino’s Pizza, Dunkin Donuts, Ebay, Electronic Arts, Facebook, Ford Motor, Funko Inc., General Mills, General Motors, Google, GoPro, Green Dot, Hanesbrands, Hasbro, Hershey Company, Hewlett Packard, Home Depot, IBM, Kellogg’s, L’Oreal, Lowe’s, Macy’s, McDonalds, Michael Kors, Microsoft, Monster Beverage, Netflix, Nike, Nordstrom, Northrop Grumman, Pepsi, Revlon, Six Flags, Southern California Edison, SouthWest Airlines, Starbucks, Target, TESLA, Twitter, Under Armour, U.S.Steel, Verizon, VF Corporation, Visa, Walmart, Xerox, Yum! Brands.