Copy Platform and Print Ad

11/21/2020 10: Writing Advertising Copy

https://revel-ise.pearson.com/courses/5f3ac3c0862858001a3d6c5d/assignments/44820b21-78fc-475a-92c9-232476bfd335/pages/a76ab98870405d13f1799c2c762e4d… 1/1

Target market: Women ages 25–40, particularly those with

young children

Competition: Most other fitness clubs and centers in the area

began catering to men; while some have tried to shift their

focus to women, they seem to have targeted single women

rather than women with children.

Statement of benefit or appeal:

Free child care available 12 hours a day

Train alone or with a professional

Creative theme:

Fitness that fits your schedule

Supportive selling points:

Always open, always available

Clean facility, friendly atmosphere