Copy Platform and Print Ad

11/21/2020 10: Writing Advertising Copy

https://revel-ise.pearson.com/courses/5f3ac3c0862858001a3d6c5d/assignments/44820b21-78fc-475a-92c9-232476bfd335/pages/a76ab98870405d13f1799c2c762e4d… 1/1

club but can’t fit it into their schedules.

Product characteristics:

Clean, modern facilities

Plenty of facilities—stationary bikes, swimming pool, all

types of fitness equipment, saunas and steam baths

Open 24 hours

Supervised nursery available for children under 6 years

old from 7 a.m. to 7 p.m.

Certified coaches and trainers available for single

advisory sessions or regularly scheduled workout

sessions

Special equipment available for people with back

problems

Joint memberships—join with a friend and second

membership is half price; basic membership is $30 a

month or $250 a year

Advertising objective: Let target market know that this

fitness club has many options for fitting into a busy schedule.

Target market: Women ages 25–40, particularly those with

young children