What You Don’t Know About Apple

Week 3 Lecture & Instructional Guidance

Video: https://youtu.be/c6aeqXaXOSg

This week, make sure to complete the following:

1. Two Discussion Board Postings - initial postings by Thursday

2. Written Assignment 

WRITTEN ASSIGNMENTS – Weeks 1 - 5

Written Assignment – Weeks – 1-5 - Grading Criteria	Points Possible	Points Earned
Solid academic content with 85% of your write-up in your own words in a THREE-page minimum paper.  Support all requirements in WAYPOINT. Solid ‘authored’ Academic References used – one must be a peer-reviewed article (example includes Journal of Marketing, Harvard Business Review, etc.).   At least THREE AUTHORED references (this means a human’s name is associated with the article) - YOUR textbook may be one of the three. References need to be cited within your paper to count in APA style.  Each reference is worth one point. If reference page and citations do not match exactly – minus one point minimum.	5
APA formatted paper – cover page and reference page perfect.  Double-spaced, 1” margins, Times New Roman 12 font, etc.  Use double-spacing (but zero point before & after should be selected).	1
Writing Skills include:  Ideas expressed in complete sentences – no bullet points or numbered lists.  Subject headers used for organization – minus .5 points if not used.  Conclusion paragraph required.  Deliver a tight paper – double-space (0 point line spacing) and no extra blank lines between paragraphs.	1
Turnitin Score under 20% - no recyclying of work from previous attempts of this course OR due to the overuse of other’s words
TOTAL POINTS EARNED	7

Tips for all Students this Semester:

· If you need help with putting your references in APA format on your reference page, please see this web site (select APA at the top of the web page)  http://www.calvin.edu/library/knightcite/ 

· Remember, APA requires that the second & subsequent lines of the references are indented five spaces and that your references are in alphabetical order.

· Please check out  http://owl.english.purdue.edu/owl/resource/560/01/ 

· Remember, there must be a 100% match between citations and your reference page.

 

Do not write out questions.  Use subject headers.  Always include a ‘Conclusion’ paragraph too.  Deliver more than the minimum page count requirement for these papers, never less than the minimum.   Remember, your reference page and citations must match 100%.  Do not list anything in the reference page that is not cited within your paper.

 

Read the following chapters in your text,  Managerial Marketing :

Chapter 6: Market Segmentation and Target Marketing

Chapter 7: Product Differentiation and Brand Positioning

Chapter 8: Market Attractiveness and Competitive Strategies

As part of my overseas experience I was told to think about the following…

· Assume similarity

· Adopt another culture

· Compare and contrast your culture with theirs

· Label their culture in terms of being good or bad

 

I will share some of my experience while living in Japan.  When I joined the Tokyo office there were 123 employees and 19 were expatriates from around the world.  I did notice that there some of the expats that were adopting Japanese ways to the point that they were losing their own cultural norms.  I found this fascinating.  It is a great thing to assimilate, but they were never going to be Japanese (in the literal sense) and someday they would be moving back to their home countries.  

 

As the months progressed during my time living in Tokyo it seemed some days that I would learn another thing about this very different culture than mine.  I would say it was like peeling an onion, there are many layers and I was continuing learning about the Japanese culture.  After several years I would not consider myself an expert by any means. 

 I also would label things as being good or bad within the Japanese culture (even though your authors of our text would say not to do this – it is human nature).  Here are some of the good things about Japanese culture that I respected.

 I liked that they took care of their elders.  Many homes were multi-generational and I thought that was a beautiful aspect of the Japanese life style.   I also liked that many of the elders rose early in the morning in my neighborhood and swept the streets.  They felt it was their role to keep their neighborhoods clean.  It gave them a purpose and it is best if society does that for themselves – a sense of community. 

  

Moving overseas can be intimidating.  Some additional recommendations I received were around some ‘do’s’ when living in a different country:

· Set realistic expectations for yourself

· Accept the fact that you will make mistakes

· Keep your sense of humor

· Keep your integrity

· Slow down

 

Again, some areas I did not embrace well!  I was feeling pressure from the Detroit headquarters to deliver success in Japan.  So I put pressure on my staff to deliver as well.   One day after I said that I needed a report by the end of the day to one of my employees, they said, “We cannot work at this pace, Janis-san” – my reaction, I will do the report myself then.  I could not slow down.  I had to deliver what Detroit wanted.  If they could not do the work, then I would.  Well, that did nothing for their morale nor mine. 

 

I do remember having fun in Japan and laughing with my staff.  I did try to keep a sense of humor as I always made mistakes.  My time in Japan is remembered with fondness.  It was a learning opportunity that I always will be appreciative of.

 

Reference:

Walker, D., Walker, T., & Schmitz, J. (2003). Doing Business Internationally: The Guide to Cross-Cultural Success (Second ed. , pp. 199-200). New York: McGraw-Hill.