case study

Transitioning to a Digital Enterprise

A Valid Theory of the Business

The four specifications:

1. Must fit reality 2. Have to fit one another 3. Must be known and understood 4. Has to be tested constantly

1.  The assumptions about environment, mission, and core competencies must fit the reality.

2.  The assumptions in all three areas have to fit one another.

3.  The theory of the business must be understood throughout the organization.

4.  The theory of the business has to be tested constantly.

Four Specifications