BUS MGMT

1/18/2020 Rubric Detail – BUS599164VA016-1202-001

https://blackboard.strayer.edu/webapps/rubric/do/course/gradeRubric?mode=grid&isPopup=true&rubricCount=1&prefix=_21046858_1&course_id=_26… 1/3

Unacceptable 0 -69% F Fair 70 - 79% C Proficient 80 - 89% B

Exemplary 90 - 100% A

1. Create your revised NAB company name, explain its significance, and describe your NAB.

0 (0.00%) - 6.9 (6.90%)

Did not submit or incompletely created your revised NAB company name, explained its significance, and described your NAB.

7 (7.00%) - 7.9 (7.90%)

Partially created your revised NAB your revised NAB company name, explained its significance, and described your NAB.

8 (8.00%) - 8.9 (8.90%)

Satisfactorily created your revised NAB company name, explained its significance, and described your NAB.

9 (9.00%) - 10 (10.00%)

Thoroughly created your revised NAB company name, explained its significance, and described your NAB.

BUS599-A1-2 2. Develop your revised company’s Mission Statement and provide a rationale for its components.

0 (0.00%) - 6.9 (6.90%)

Did not submit or incompletely developed your revised company’s Mission Statement and did not submit or incompletely provided a rationale for its components.

7 (7.00%) - 7.9 (7.90%)

Partially developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.

8 (8.00%) - 8.9 (8.90%)

Satisfactorily developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.

9 (9.00%) - 10 (10.00%)

Thoroughly developed your company’s revised Mission Statement and thoroughly provided a rationale for its components.

BUS599-A1-3 3. Describe the trends in the non-alcoholic beverage industry, especially the specific type of beverage category you have chosen.

0 (0.00%) - 6.9 (6.90%)

Did not submit or incompletely described the trends in the non- alcoholic beverage industry, especially the specific type of beverage category you have chosen.

7 (7.00%) - 7.9 (7.90%)

Partially described the trends in the non- alcoholic beverage industry, especially the specific type of beverage category you have chosen.

8 (8.00%) - 8.9 (8.90%)

Satisfactorily described the trends in the non- alcoholic beverage industry, especially the specific type of beverage category you have chosen.

9 (9.00%) - 10 (10.00%)

Thoroughly described the trends in the non- alcoholic beverage industry, especially the specific type of beverage category you have chosen.

Name: BUS599 Week 3 Assignment 1: Company Description and SWOT Analysis

Description: BUS599 Week 3 Assignment 1: Company Description and SWOT Analysis ExitExit

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1/18/2020 Rubric Detail – BUS599164VA016-1202-001

https://blackboard.strayer.edu/webapps/rubric/do/course/gradeRubric?mode=grid&isPopup=true&rubricCount=1&prefix=_21046858_1&course_id=_26… 2/3

Unacceptable 0 -69% F Fair 70 - 79% C Proficient 80 - 89% B

Exemplary 90 - 100% A

BUS599-A1-4 4. Choose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Explain the approach you will use to implement this strategic position in order to distinguish your beverage from other non- alcoholic beverages.

0 (0.00%) - 6.9 (6.90%)

Did not submit or incompletely chose one (1) strategic position from the course text (pp. 142– 143) that you believe is the best strategic position for your company. Did not submit or incompletely explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non- alcoholic beverages.

7 (7.00%) - 7.9 (7.90%)

Partially chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Partially explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non- alcoholic beverages.

8 (8.00%) - 8.9 (8.90%)

Satisfactorily chose one (1) strategic position from the course text (pp. 142– 143) that you believe is the best strategic position for your company. Satisfactorily explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non- alcoholic beverages.

9 (9.00%) - 10 (10.00%)

Thoroughly chose one (1) strategic position from the course text (pp. 142–143) that you believe is the best strategic position for your company. Thoroughly explained the approach you will use to implement this strategic position in order to distinguish your beverage from other non- alcoholic beverages.

BUS599-A1-5 5. Provide an overview of your company’s distribution channels. Explain the manner in which your product will reach end users. Provide a rationale for your chosen method.

0 (0.00%) - 6.9 (6.90%)

Did not submit or incompletely provided an overview of your company’s distribution channels. Did not submit or incompletely explained the manner in which your product will reach end users. Did not submit or incompletely provided a rationale for your chosen method.

7 (7.00%) - 7.9 (7.90%)

Partially provided an overview of your company’s distribution channels. Partially explained the manner in which your product will reach end users. Partially provided a rationale for your chosen method.

8 (8.00%) - 8.9 (8.90%)

Satisfactorily provided an overview of your company’s distribution channels. Satisfactorily explained the manner in which your product will reach end users. Satisfactorily provided a rationale for your chosen method.

9 (9.00%) - 10 (10.00%)

Thoroughly provided an overview of your company’s distribution channels. Thoroughly explained the manner in which your product will reach end users. Thoroughly provided a rationale for your chosen method.

1/18/2020 Rubric Detail – BUS599164VA016-1202-001

https://blackboard.strayer.edu/webapps/rubric/do/course/gradeRubric?mode=grid&isPopup=true&rubricCount=1&prefix=_21046858_1&course_id=_26… 3/3

Unacceptable 0 -69% F Fair 70 - 79% C Proficient 80 - 89% B

Exemplary 90 - 100% A

BUS599-A1-6 6. Outline at least three (3) types of risks (including any regulatory risks) that your business faces. Describe your company’s plan to mitigate such risk.

0 (0.00%) - 10.35 (10.35%)

Did not submit or incompletely outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Did not submit or incompletely described your company’s plan to mitigate such risk.

10.5 (10.50%) - 11.85 (11.85%) Partially outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Partially described your company’s plan to mitigate such risk.

12 (12.00%) - 13.35 (13.35%) Satisfactorily outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Satisfactorily described your company’s plan to mitigate such risk.

13.5 (13.50%) - 15 (15.00%)

Thoroughly outlined at least three (3) types of risks (including any regulatory risks) that your business faces. Thoroughly described your company’s plan to mitigate such risk.

BUS599-A1-7 7. Develop a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)

0 (0.00%) - 13.8 (13.80%)

Did not submit or incompletely developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths/ Weaknesses/ Opportunities / Threats)

14 (14.00%) - 15.8 (15.80%)

Partially developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)

16 (16.00%) - 17.8 (17.80%)

Satisfactorily developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)

18 (18.00%) - 20 (20.00%)

Thoroughly developed a SWOT analysis for your NAB company using the SWOT matrix worksheet in the course text (p. 153 | SWOT: Strengths / Weaknesses / Opportunities / Threats)

BUS599-A1-8 8. Clarity, writing mechanics, and formatting requirements

0 (0.00%) - 10.35 (10.35%)

More than 6 errors present

10.5 (10.50%) - 11.85 (11.85%) 5-6 errors present

12 (12.00%) - 13.35 (13.35%) 3-4 errors present

13.5 (13.50%) - 15 (15.00%)

0-2 errors present

Name:BUS599 Week 3 Assignment 1: Company Description and SWOT Analysis

Description:BUS599 Week 3 Assignment 1: Company Description and SWOT Analysis ExitExit