Online Marketing Foundations
Fundamentals of Digital Marketing
Wk 1 - Online Marketing Foundations
Due Thursday 05/02/2019
Respond to the following questions in a minimum of 175 words each question.
· What types of websites are best suited for digital marketing?
· Explain why?
· How can you use website analytics to determine the effectiveness of a digital marketing plan?
· Explain and provide specific examples to support your previous response.
Assignment Content Website Evaluation 05/02/2019
Select 3 websites from different industries and different-sized companies.
Write a 1,050-word summary for each of the three websites that includes the following:
· Analyze the website's performance in relation to standard components of a digital marketing plan.
· Recommend potential changes to improve website performance based upon your initial impression of the site.
· Assess how the website ranks by looking it up using a search engine and using various keywords.
Format your paper consistent with APA guidelines.