discussion

1- Positioning

Placing a product at a certain point or location within a market in the minds of prospective buyers.

How is Bacardi positioning their product in this video? What is the Psychographic Segmentation displayed in the video?

https://www.youtube.com/watch?v=H3MJ3GlUNvk

2- USPS

The U.S. Postal Service is an independent establishment of the executive branch of the government. When it engages in marketing, it is not to earn a profit. Rather, the mission of the USPS is to provide postal services to the United States. In contrast, FedEx is a for-profit company that has become a market leader because of its quick and efficient delivery services.

How do USPS marketing objectives differ from FedEx marketing objectives?

Who is the target market for USPS? How does this differ from the target market of FedEx?

3- Branding

Based on the video, what companies had the largest jump in branding, what companies remain consistence, and what companies fell and why?

https://www.youtube.com/watch?v=BQovQUga0VE&feature=emb_title

4- Supply Chain

Sequence of suppliers that contribute to the creation and delivery of a good or service.

Based on the video, how does adding another supplier help Apple?

https://www.youtube.com/watch?v=TnpRvtwYMWQ&feature=emb_title