Argumentative

1

RMIT Classification: Trusted

Creativity, Innovation & Design

Principles of Innovation and Design Thinking

Prepared by Dr Gerrit de Waal

2

RMIT Classification: Trusted

Defining innovation Innovation is the ‘successful implementation of creative ideas within an organization’ (Amabile et al. 1996, p. 1155)

Innovation is the production, adoption, assimilation and exploitation of value-added novelty in economic and social spheres and is a key factor for competitiveness and growth (Crossnan and Apaydin, 2010)

Workplace innovation refers to the ‘processes applied when attempting to implement new ideas. Specifically, innovation involves some combination of problem/opportunity identification, the introduction, adoption or modification of new ideas germane to organizational needs, the promotion of these ideas, and the practical implementation of these ideas’ (Hughes et al. 2018, p. 551)

3

RMIT Classification: Trusted

“Innovation is change that adds value”

It’s that simple!

And it’s this simplicity that is the key to success

Non-academic definition of Innovation

potential

(Imber, 2016)

Slight but important modification

4

RMIT Classification: Trusted

Innovation’s dual nature … is the process of creating something new and potentially valuable

outcome

$5 $1 $10 (potentially)+ =

CREATIVITY

INNOVATION

?

School of Management4

1

2

5

RMIT Classification: Trusted

Useless innovations

6

RMIT Classification: Trusted

Invention vs Innovation vs Discovery

• Inventions are first-time innovations Creating something that has not existed before

• Innovation include inventions and improvements of existing products/services/processes/concepts

• Discovery is finding something that already exists for the first time (e.g. a new bird species, America, law of gravity)

7

RMIT Classification: Trusted

• Creativity is thinking up new things

• Innovation is doing those new things

• Entrepreneurship is obtaining value from those new things

Making those connections

Making them real

Making them count

School of Management7

8

RMIT Classification: Trusted

Defining design thinking Design thinking is ‘an analytic and creative process that engages a person in opportunities to experiment, create and prototype models, gather feedback, and redesign’ (Razzouk & Shute 2012, p. 330)

Detailed discussion follows in Week 5

9

RMIT Classification: Trusted

• Design Thinking is a human-centred design methodology that provides a solution-based approach to solving problems.

• It’s extremely useful in tackling complex problems that are ill- defined or unknown, by understanding the human needs involved, by re-framing the problem in human-centric ways, by creating many ideas in brainstorming sessions, and by adopting a hands- on approach in prototyping and testing.

• Understanding these five stages of Design Thinking will empower anyone to apply the Design Thinking methods in order to solve complex problems that occur around us — in our companies, in our countries, and even on the scale of our planet.

10

RMIT Classification: Trusted

References • Amabile, TM, Conti, R, Coon, H, Lazenby, J & Herron, M 1996, ‘Assessing the work environment

for creativity’, Academy of Management Journal, vol. 39, no. 5, pp. 1154-1184. • Crossan, M. M., & Apaydin, M. (2009). A Multi-Dimensional Framework of Organizational

Innovation: A Systematic Review of the Literature. Journal of Management Studies, 47(6), 1154- 1191.

• Hughes, DJ, Lee, A, Tian, AW, Newman, A & Legood, A 2018. ‘Leadership, creativity, and innovation: A critical review and practical recommendations’, The Leadership Quarterly, vol. 29, no. 5, pp.549–569.

• Imber, A. (2016). The Innovation Formula: The 14 Science-Based Keys for Creating a Culture Where Innovation Thrives: John Wiley & Sons.

• McShane, S, Olekalns, M, Newman, A & Travaglione, T 2017, Organizational Behavior, 5th edn, McGraw-Hill Education, Australia.

• Razzouk, R & Shute, V 2012, ‘What is design thinking and why is it important?’, Review of Educational Research, vol. 82, no. 3, pp. 330-348.