6-2 Activity: Reflection: Society

1-2 Activity: Lens Exploration

This research will investigate diversity by concentrating on the lack of men in the cosmetics sector. Recently, the lack of male models in beauty advertising sent the paradoxical notion that men could not use any product that was not specifically marketed to them or packaged in a "masculine" way. Men have only lately appeared in classic beauty advertising, following the cosmetics industry's acceptance of diversity and inclusivity (Peng, 2021).

From a historical perspective, I would write about social media's beginnings and how it gave users a new area where they could be themselves and were inspired by other producers, which encouraged them to explore their own creativity. The topic's importance has changed as a result of men's increased acceptance in the beauty industry and the acceptance of men using a range of cosmetic products.

To take a humanities approach, the acceptance of men who choose to wear makeup has changed modern society. The increased dialogue around men's use of beauty products has altered public opinions in the business, making it more inclusive. There was a lot of talk about toxic masculinity, and how it has kept men from trying out areas traditionally reserved for women, for a long time. Putting whatever one pleases on one's face in order to feel more beautiful is now a common practice, giving many individuals an opportunity to express themselves via cosmetics.

Scientific discovery, through the use of the natural and applied sciences, might reveal whether or not an increase in the number of men who use makeup affected viewership (Johnson, 2021). In other words, if a business X includes men in its next ad campaign, it will increase its male customer base by Y percent. It is possible that different people have different emotional ties to this topic, but I think that a subjective approach would still lead to the same results. In recent years, we have seen an uptick in the number of cosmetics companies catering to males who use makeup, which has inspired more men to become involved in the business. Personal witnessing of this phenomenon has affected attitudes but has had no discernible impact on results.

From the perspective of the social sciences, there is a wide range of individuals impacted by this issue, including those who create these goods and ads and others who have traditionally been excluded from the beauty society (such as males). As a result of the movement, businesses in what had been an all-male field had to make an effort to become more inclusive. Given the potential for more openness and honesty in communication, this may have repercussions for personal relationships. People were able to connect over shared interests and learn more about themselves as a result. The issue is also relevant to social systems and structures since it altered the public's perception of cosmetics and makeup at the time and compelled the beauty industry to adopt new trends (Jalba, 2018).

References.

Jalba, R. (2018). If and how are Instagram's top male makeup influencers shifting the beauty norms & beauty representations in a female oriented industry.

Johnson, C., & Cindy, J. (2021). Diversity in Beauty. In The Society of Cosmetic Chemists. 75th Annual Scientific Meeting & Showcase (pp. 7-8).

Peng, A. Y. (2021). A techno-feminist analysis of beauty app development in China’s high-tech industry. Journal of Gender Studies, 30(5), 596-608.