Research

Based on the reading material: “Inbound Marketing Analytics”, read the relevant material for

the week. Then selecting two key words from the week’s group of words, write a paper with the

following the below steps:

• Select two (2) key words

• Find one current event article related to each key word

• Read each article

• Write approximately half a page for each article summarizing the article, including how it

relates to the key word

• At the end, under a subtitle labeled “References”, include the citation of the articles used

• Acceptable formats: MS Word or PDF

Upload to Canvas. Emailed submissions are not accepted. Late submissions are not accepted.

Below is the list of key words and pages to be read by assignment:

Individual

Assignment 2

SEO, ORGANIC SEARCH, BRANDED VS. NON-BRANDED SEARCH

TRAFFIC, UNIQUE SEARCH TERMS DRIVING TRAFFIC, INBOUND LINKS