0312

KEY WORDS: LIST GROWTH RATE, CLICK-THROUGH RATE (EMAIL MARKETING),

EMAIL SHARING/FORWARDING RATE, REVENUE PER EMAIL SENT,

OPEN RATE

Select two (2) key words

• Find one current event article related to each key word

• Read each article

• Write approximately half a page for each article summarizing the article, including how it

relates to the key word

• At the end, under a subtitle labeled “References”, include the citation of the articles used

• Acceptable formats: MS Word or PDF