Marketing report

FALL SEMESTER 2020

Marketing (01MKT)

Assessment 1 (a) - Individual Assignment (WEIGHTING: 50 %)

A report of marketing environment for SME organization from either event, hospitality or tourism industry. You are required to include in your report a SWOT analysis of a company from the tourism industry. Your report should be creative and informative Word limit: 1000 words

Your report must include:

· Introduction: Outlines generally what is the report is about, including relevant background and information about the organization and marketing environment, what it is and why it is important.

· Background : History of the Product/ Service by including the quality , experience of customers and value of the product /service

· Main Body: Discuss in details the main role of marketing in the organization with the usage of SWOT analysis.

· Conclusion: Draws together your overall understanding and summarizes the points discussed.

General Instructions:

1. The word limit doesn’t include the title page, tables, diagrams and references. 10 to 15 % lower or higher from the prescribed word limit is acceptable. If you work doesn’t follow the word limit, it will be returned and will be considered as a resubmission (capped at 40%).

2. Use the prescribed format: font – Arial or Calibri, font size 12 and 1.5 spacing; margins – left 1.25, top, bottom and right: 1.0

3. You are required to use academic references to support your work. (Minimum 6).

4. Harvard referencing must be used.

5. Your assignment should be submitted through Moodle on (week 9). (Read sections on Assignment Submission and Late Submission in the OTC Undergraduate Student Handbook for details).

6. The use of unfair means in any form is unacceptable and will be dealt with strictly. You must read the sections on Academic Offenses in the OTC Undergraduate Student Handbook.

Your written report will be graded according to a marking criteria