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In addition to these advanced technologies, design practice is also an important point.

Digital Darwinism is, a period in which human evolution and technological advancements are too fast for business organizations to be able to adapt to them. In addition to this, the habits, behaviors, and expectations of human beings keep on changing and it is up to organizations to be able to handle these changes. Designers also need to understand Darwinism and understand its importance. Design refers to the designer's targeted and planned technical creation and creative activities. The task of design is not only to serve life and business, but also to accompany artistic creation. The birth of a good product is based on user needs to design. The needs of new consumers are not unchanging, and they are changing with the Times. This coincides with the idea of digital Darwinism. Therefore, design practice should be based on the needs of the current user and the competitive environment. If a designer cannot design such a competitive product, it will be eliminated.

Because of the changing times, the design has been completely different. First, to create innovative products and hot style in this era, it is necessary to recognize the changes in the era. The era is a change with at least four spans: from the agrarian age to the industrial age, from the information age to the intelligent age; In the process of change, each change of time makes a huge difference. Now is the beginning of the transition from the industrial age to the information age. In the industrial era, people talked about the product more as a function of the carrier hardware; It comes from the standardization, scale and low cost of the industrial age. All the conditions are derived from the allocation of resources in the industrial age. Therefore, it can be said that in today's industrial era, products are more about expressing functions to one person. This is our inherent understanding of the product. But in today's information age, data age, it’s not focusing on functional gadgets; Because functional gadgets are now as common as the rice we eat every day, what people need to buy more is a social function.

The demand for products has changed, new design disciplines have also emerged. For instance, In the 1970s, with the advent of personal computers, computers began to face ordinary consumers. How to design human-computer interface from the perspective of ordinary consumers was put on the agenda, and then interaction, as a new discipline, blossomed in the United States. This is an example. Traditional design cannot meet people's changing needs and the external environment at that time, so interaction design is born. When it became popular, some traditional and backward majors began to face crisis.

Even in the same era, user's needs and external environment may change greatly in a few years. In China, Interaction design has been on the rise since 2009. In fact, Interaction design is not a new word. It has existed in American for decades. Why did 2009 suddenly catch on? Because of the mobile Internet. Because in 2009, when China began to have 3G, mobile phones were able to get online quickly. Before this, the mobile Internet is very slow, traffic costs are very high, Chinese mainly access the Internet on the computer. Now, the new change from 2017 to 2018 is service design. After nearly 10 years of development, the solidification of user cognitive form leads to less space for interaction design to extend. The design on the Internet is already saturated, and service design can make the user experience outside the Internet more perfect. So, service design has become a hot spot in China. This phenomenon is the result of the increasingly rapid information age. To gain more advantages in the competition, design is becoming more and more important. Many companies use it as a successful key. The company's managers and designers know that if you don't make progress, you will be eliminated. It's also an example of how digital Darwin influenced design.

For digital Darwinism, some companies simply think that technology can make a difference, but what they really need to understand is why people change, and why their customers and employees change. At this point, design needs to show its role. The design that meets the user demand of digital times, prospective concept, just can be competitive product.