Organize

Marketing

Name of the company

Instant Tacnologes

The vision of the company

To provide the user with the best experience of modern hardware and software solutions.

Values

i. Collection of information applicable information from other relevant sources and

through assessment

ii. Consideration of the alternatives that will assist in the achievement of the objectives

of the company

iii. Picking the perfect choice after considering all other factors

The essential consideration in making decision

The most crucial thing, in this case, is the collection of relevant information which will

assist in knowing much on how to conduct the marketing. This will then follow the order of

priority whereby the most significant factors are considered first before handling the minor ones.

Instructions to achieve the three top priorities of the company

The employees will have no doubt or any other difficulty in doing what is expected in the

achievement of the top priorities o the company. The employees will achieve their priorities

perfectly.

Market segmentation: criteria

The consumer groups of the products of the company include;

The retailers

These are the category of young and energetic people who buy the products from the company in

bulk and sell to the other people for a profit. They are usually based in urban centers. They can

walk from one place to another.

Households

These are the direct consumers of the products. They are located in both urban and rural areas.

They depend on the products to facilitate their well being in their houses.

Organizations

This type of people is located in the urban centers in most cases but can also be found in the

rural. They also use the products to facilitate their businesses. For example, information

technology organizations.

Market segmentation: targeting

The segment that I will focus on first is the organizations. This is because they can easily

be reached through media channels. They also by the goods in bulk, therefore spend more

money.

Marketing brand positioning

The brand is relative to the competition in the sense that it is cheaper, last longer and

more reliable as opposed to other company’s similar products. Furthermore, they are easily

reached as a result of the proper means of communication.

Marketing: message

✔ Narrowly defined positioning​: Our brand is the most reliable, cheaper, and last

longer than any other company and therefore used by almost everyone.

✔ Meaningful specifics​: The technological equipment is delivered to you in your

doorstep in 40 minutes of your order.

✔ Guarantee​: You will never regret using our products; instead, you will be a living

testimony of their perfect effectiveness.

Marketing: media

The most prominent media channels to my target market are:

o TV shows

o Social media such as Facebook

o Magazines

This is because these media channels are easily accessible and mostly accessed by a large

number of people in a day, especially Facebook.

Public relations

For the case of meeting others to talk about the company, ​search engine marketing​ is

the most appropriate because it seems cheaper to the customers. The customers can easily search

and communicate their concerns without pay. ​Direct email​ can also be used for more details on

the products of the company.

Content marketing

In content marketing, ​articles​ are mostly used. Additionally, the ​YouTube channels​ are

also employed to assist the customers in having a good view of the products they want to

purchase.

The media channels above selected are owned media of the company, and therefore, the

customer only needs to log in and check for the details he or she requires.

Marketing: Marketing mix

The most crucial aspect of my target market is the product of our company. The company

produces the best quality software products that perform their work correctly. The products are

also the newest in the technology market, and this keeps you updated technologically you use the

latest technological tool.

A note to the board of advisors

We need to emphasize more labor on social media. This is because the company has

realized that the most customers use the social media for the communications on the inquiry of

the products of the company, but we have inadequate personnel on social media to guide and

answer their concerns.