english hw

White Paper Structure

Your white paper (business proposal) is an argument and should be written in memo format, addressed to a manager of your business (not to me).

To: Name, Position, Name of Business

From: Your Name, University Student

Date:

Subject: Main idea of your Recommendation (clear but brief)

Summary: (bold)

Identify problem, issue, or need of your business.

Mention solution your proposal will recommend (clear and succinct).

Problem and Background:

Fully discuss the problem, issue, or need you see in your business. Remember, this is the first part of your argument; the business will not implement your recommendation unless you first convince them they have a need.

Recommendation:

This is the heart of your paper. Fully explain your solution to the problem you have identified above.

Evidence:

Provide relevant substantive, credible scholarly support for your proposal / recommendation: Sources from the university databases, examples from other businesses, your own experience. Document all direct quotes (and graphics) using APA format; provide a References page at the end to show your sources.

Graphic:

Provide a visual representative of the evidence provided above. You may construct your own graph, chart, or table, or you may copy and paste one from a relevant source you find in the databases (e.g. from the Annual Report of a similar business – just one example). Document graphic in APA format.

Evaluation:

Your final argument to the business about how your idea will improve the business, i.e. your “last sales pitch.” Make your last words to the company your most convincing.