Business marketing paper

Welcome to our Essay Exam for MGMT 398U, Spring 2022. When you clicked the link to open this Google Doc, it prompted you to make a copy of the document on your individual Google Drive. You will submit the URL in the assignment on D2L to submit this exam.

Click the blue “Share” button in the upper right corner to make sure the sharing permissions are set so that I can see the document without requesting access. If I can’t access the document when I go to grade it, that will count toward a late submission. There are a variety of resources online for information about sharing settings; or, please let me know if you have any questions about this.

Please rename the file with your full name in the document name prior to moving ahead.

Essay Exam Grading

There are two questions on this exam and a total of 20 points are available for this assignment. Each question is worth 8 points and there are 4 points available overall. Please see the rubrics below for detailed grading.

Please note: citation style doesn’t matter for this -- what I’d like to see is an explicit reference to the materials using the author’s full name and a title of the work being cited, if relevant (the title isn’t necessary for citing the discussion threads).

Question 1 Rubric Possible Points

Incorporates and cites ideas from class materials 2

Shares an opinion (agree / disagree, and why) on ideas from class materials 2

References, cites, and builds on an idea from a colleague from a Week 1 to 4 discussion thread

2

Provides a company-specific example 1

Falls within the word limit and addresses the questions posed 1

Total 8

Question 2 Rubric Possible Points

Incorporates and cites ideas from class materials 2

Shares an opinion (agree / disagree, and why) on ideas from class materials 2

References, cites, and builds on an idea from a colleague from a Week 1 to 4 discussion thread

2

Provides a company-specific example 1

Falls within the word limit and addresses the questions posed 1

Total 8

Overall Essay Exam Rubric Possible Points

Appropriate syntax and sentence structure 2

Submitted before deadline (8pm on Sunday, 5/1) 1

Formatting & Access: Filename includes preferred full name and sharing access is provided without requiring a request from the instructor

1

Total 4

Essay Questions

Please use 300 to 500 words to answer each question. Between your two answers, you should have no more than 1,000 words.

1. How would you advise a company to integrate design thinking and innovation leadership into their culture? What should a company think about in terms of the framing of the “Exponential Age”?

Please provide more than one example of how design thinking and/or innovation leadership could be modeled within an organization - values that a company can focus on and actions that they can encourage their leaders to take to bring these concepts to life inside their organization. What are some components that they should watch out for as a result of this integration?

2. You and your imaginary team will be using the concept of Blue Ocean Strategy OR the concept of shared value (please pick one) to create a new product or business model inside an existing organization.

Please explain the key components that you and your team would look for to determine whether you had successfully implemented either a Blue Ocean Strategy OR a shared value strategy. What are two organizations that have successfully implemented the strategy you’ve chosen and what are some indicators that they used these strategies, i.e. what did they notice within the company as a result of these strategies?