9303 first term vegan

Directions

Your group has been put together by the company, to develop a market research report into a state in the US. In order to get the approval of your management team, regarding the markets you have been assigned, you have to do some background research, and justify the spending of their money on the research project.

Your group will be required to develop a market research proposal, and prepare a 5 slide powerpoint slide – details in Appendix 2 . This proposal shall outline the methodology of research, the sample sizes, and purpose statement, the goals, and expectations of the research outcomes. In addition, a budget and a timeline must be proposed. You will need to present it with a critical path.

Remember: This is not a strategic paper – it is looking for approval to conduct research. This proposal will also act as a roadmap for your research, which means that you will be able to utilize it during the execution of your market research and report.

Your proposal will be submitted electronically VIA EMAIL to [email protected]

Plant Faced is focused on creating Vegan products with real ingredients

Key Features:

· Local Canadian grown ingredients

· 1st product will be a Hand Made Vegan Patty (pea protein based)

· 110 calories

· 8 grams of protein

· Currently listed with Save on Foods

Products On The Way:

1. Beyond Meat styled Patty

2. Chicken Nuggets

3. Meat Balls

4. Ground Beef

Competitors (which rely on soy protein):

· Impossible Burger

· Beyond Beef

· Lightlife Burger

· Pure Farmland Burger

· Uncut Burger

· Sweet Earth Awesome Burger

· Abbot’s Butcher Ground Bee

Management Decision Problem: As a newly created brand entering into a somewhat crowded but growing plant based industry, how do we stand out and and how do we gain access to the consumers seeking these products. Founders have 25+ years of food productions and distribution experience, so R&D is their specialty. Expansion across Canada into major grocery chains, as well as US distribution is key to gaining market share area.

Research Problem: Assess the Plant based / Alternative Meat category for growth opportunities and where to focus our time and resources.

Must Include:

· -Market assessment (Competitive Analysis, Pricing Analysis, market growth analysis)

· -Gaps in current offerings (ingredient matrix, pricing segments)

· -Market specific consumer nuances

· -Market specific retailer nuances

· Group 1: Canadian grocery

· Group 2: US Grocery

· Group 3: Canadian Mass Merch/Club

· Group 4: US Mass Merch / Club

Appendix 1: Student Group Sheet

(Please highlight group lead)

Student Given Name	Student Surname	Student #

By signing the above student group sheet, you are recognizing that you have contributed the same level of work as all others in the group. – Due to [email protected] by June 17th @ 11:30pm EDT.

Appendix 2.1: Grading Criteria – Written Component

Research Proposal (15%): A 5 Page Powerpoint Presentation is due VIA EMAIL on June 17th by 11:30 EST. You will be able to find the marking rubric below.

Page 1: Title Page

Page 2: Goals and Purpose Statement

Page 3: Expectations of Research Outcomes

Page 4: Research Design: Methodology, Sample Size – 3 Methods to be included **

Page 5: Timeline & Budget

Criteria	1	2	3	4
Research Design	The group has provided some, but limited, indication that they understand their chosen methodology	The group has developed a superficial methodology, which is inappropriate	The group has developed a methodology that is fitting for their proposed research, but components are missing	The group’s methodology is comprehensive, and appropriate for the type of research being conducted.
Timeline/Budget	A critical path was submitted, but is incomplete A budget has been submitted, but is missing major elements	A critical path has been submitted, is complete, but is unattainable A budget has been submitted, but has many inaccuracies	A critical path has been submitted, and is complete & attainable – has minor errors A budget has been submitted, but has minor inaccuracies in the budget requirements.	A critical path has been developed comprehensively, and without errors. A budget has been submitted without errros.
Elements	The research problem was not clear – there was no clear approach.	The research problem was defined, but not comprehensive – there was no clear approach	The research problem was well defined, but the approach was unclear	The research problem was well defined and concise. The approach was clear.
Formatting	The proposal had some organizational elements.	The proposal had clear headings and subheadings.	Students have used clear headings and sub-headings. Paragraphs and sentences are thought-out. There are no grammatical or spelling errors.
Score

Score: /15

Notes: