The “Redeveloping Unilever House” Case

Case Study 1

The “Redeveloping Unilever House” Case

Read the “Redeveloping Unilever House” case study and answer the below questions. Please submit your write up as a Word file labeled “Case Study 1_your first and last name” You are required to write at least 3 pages (font: 12; line spacing: 2).

·        Using the Nourse and Roulac (1993) model, identify the overall strategic driving force and primary real estate strategies for UNILEVER. What recommendations can you make, based on this model, for the decision to move vs. stay? What recommendations can you make regarding other operational real estate decision?

·        Research the global UNILEVER vision. How can it be reflected in the building’s design?

·         How can a building such as the UNILEVER house and workplace environments in it affect corporate culture, collaboration, innovation and ultimately economic value? Provide recommendations on a suitable office workplace design for UNILEVER employees.

·        Beside financial and HR considerations, are there any marketing and branding considerations to support the redevelopment of the historic UNILEVER house? Discuss.