ZEEK THE GEEK ONLY

Consumer Confidence in Sustainable and Ethical Brands

Read “Consumer Responsibility” on pages 22-27 in the Cone/Echo Global CSR Study.

Answer the following questions in a well-written paper:

1. Evaluate the significance of the product lifecycle in lifecycle pricing for companies that promote CSR.
2. Analyze the connections among source, production, consumption, and disposal.
3. What are the implications for a firm’s reputation when there is a dichotomy between the final consumer product and the inputs of its production? Using two examples of companies that have not paid attention to the product lifecycle of their brands, create a plan for they could have done differently to be socially responsible.
4. Analyze the six product certification logos from the text. Why do or do you not believe that consumers trust a brand carrying the specific certifications? Defend your position with research.
5. As a manager in a global company, create a five-step plan that you would take to ensure that your organization is engaging in ethical and sustainable practices.

5 pages APA format 12 font double space Include at least two scholarly sources that are not required or recommended readings for this course Format your entire paper, including all in-text citations and references