For your final project, select an industry and company of your choice. Write an 8–10 page research report (typed, double-spaced) or a 4–5 page research report with accompanying PowerPoint presentation (15–20 slides) in which you: Describe the company, th

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For your final project, select an industry and company of your choice. Write an 8–10 page research report (typed, double-spaced) or a 4–5 page research report with accompanying PowerPoint presentation (15–20 slides) in which you:

 

  • Describe the company, the nature of its business, a specific product or service, and how that product or service is produced and distributed by the company.

 

  • Discuss the information technology system you think should be in place and why. Be specific in your recommendations.



Target your report/presentation to the decision makers of the company. Be sure to cite all sources used (minimum of 3) and to use APA style in formatting your report (see also Notes on Documentation). Please note that Wikipedia is not considered an acceptable reference for the purposes of this project.

 

The final project is to be completed in two stages:

 

Stage 1: Project Plan: Submit a 1–2 page project plan (worth 5% of your course grade) in which you identify and briefly describe the company, business sector, and product you wish to investigate and provide a preliminary bibliography (using APA style) of the sources (articles and Web sites) you intend to use in gathering information about the company. Indicate also whether you intend to write an 8–10 page report or a 4–5 page report with accompanying PowerPoint presentation. The option is yours.

 

Stage 2: Final Project: Complete and submit the final project (worth 25% of your course grade).

 

Final Project Evaluation Rubric.

 

 

Rubric for Final Project
 4321 or 0 
CriterionExceptionalAcceptableMarginalUnacceptableScore
Description of company, business, and productYou identify the industry and describe in detail the company, its business, and a specific product or service.You identify the industry and adequately describe the company, its business, and a specific product or service.You identify the industry and describe some aspects of the company, its business, and a general product or service.You identify the industry and company but do not describe the nature of its business or a specific product or service. 
Discussion of ITSYou fully discuss and explain all aspects of the information technology system that is or should be in place for the company.You discuss and explain most aspects of the information technology system that is or should be in place for the company.You discuss and partially explain the information technology system that is or should be in place for the company.You do not discuss or explain the information technology system that is or should be in place for the company. 
ITS recommendationsYour report includes detailed, realistic, and appropriate ITS recommendations clearly supported by the information presented and targeted to the decision makers of the company.Your report includes specific, realistic, and appropriate ITS recommendations adequately supported by the information presented and targeted to the decision makers of the company.Your report includes ITS recommendations only somewhat supported by the information presented and targeted to the decision makers of the company.Your report does not include ITS recommendations supported by the information presented. 
Research sources and documentationYou document and support your report with more than three legitimate sources that are clearly attributed.You document and support your report with three legitimate sources that are clearly attributed.You somewhat support your report with at least two legitimate sources.You cite fewer than two legitimate sources and do not document or support your report. 
Overall presentationYour report is well-written (clear, concise, and correct), insightful, and extremely well-organized.Your report is well-written (clear and concise with only a few errors) and well-organized.Your report is carelessly written (lacks clarity or conciseness and contains numerous errors) and lacks organization.Your report is poorly written (writing is unfocused, rambling, or contains serious errors) and poorly organized. 
PowerPoint slides (if applicable)Presentation includes 15–20 slides.

Your PowerPoint slides complement and greatly enhance your discussion of the
company's ITS and the overall presentation of your report; you use a nice
balance of text, images, and media for effective communication and impact.		Presentation meets minimum requirement of 15 slides.

Your PowerPoint slides enhance your discussion of the company's ITS and the
overall presentation of your report; you use a mix of text, images, and media
for effective communication and impact.		Presentation includes 10–14 slides.

Your PowerPoint slides are essentially an outline and add little to the overall
presentation of your report.		Presentation includes fewer than 10 slides.

Your PowerPoint slides are ineffective and add little, if anything, to the
overall presentation of your report.		 
Use of APA guidelinesYou use APA guidelines accurately and consistently to cite sources and format your report.You use APA guidelines with minor violations to cite sources and format your report.Your report reflects an incomplete knowledge of APA guidelines.You do not use APA guidelines. 
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