Your Assignment for Chapter Three is to answer Questions 1 & 2 for the Electric Cars Case p. 92.

Im taking principles of marketing. 1. What factors in the marketing environment present opportunities or threats to automakers? (AACSB; Communication, Reflective Thinking)

2. Will it be possible for a startup automaker such as V-Vehicle to compete with big automakers such as Ford, GM, Chrysler, Toyota, Honda, Nissan, Volvo, Hyundai, BMW, and Mercedes? What factors in the marketing environment will enable or inhibit new competitors? (AACSB; Communication, Reflective Thinking)