you need to read the Assignment carefully and there will be attached you need to write about in the is Assignment

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you need to read the Assignment carefully and there will be attached you need to write about in the is Assignment

 

Here is the link of the book it's going to be on chapter 5 , the book night take 2-3 minute to open

 

http://english4success.ru/Upload/books/584.pdf

 

DUE: WHK 2 -Recent purchase experience report, based on buying decision model in            Chp. 5 (10 pts). Please see a guideline at the end of this syllabus 

 

 

MKT 304: Marketing Management  

Chp. 5: Buying Decision Assignment (12 Pts- 10 pts buying decision process + 2 pts following the required format) 

 

 

After having read Chapter 5, please do the following and write a maximum of 3 page report. Please make sure that you cover all the steps with subheadings (i.e., 1. Buying Process - need recognition, information search, etc…, 2. Major Factors Influencing Buying, 3. Post-Purchase Evaluation, 4. What I Learned) in your reports and answer the following questions (make sure you have sub-heading for each section, no long paragraphs and 1.5 spaced with font size 12).  

Think about one of your recent (important/significant for you) purchases. Using Figure 5.5 – Buying Decision Process on page 149, first please describe your purchase by going through each step in Figure 5.5. Make sure you explained each step, as presented in the chapter.  

Using Figure 5.2 on p. 135, identity the major factors influenced your purchase decision  

What is your post-purchase evaluation compared to your expectations?  

What did you learn from this assignment? 

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