You are advised to put a buffer in a bad-news (negative) message and an attention grabber

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You are advised to put a buffer in a bad-news (negative) message and an attention grabber in a persuasive message. I have seen some harsh criticism in classes that both of these are unethically manipulative! 

What do you think? And, why? Describe some real life examples? 

    • 12 years ago
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    BUSN - The importance of Buffer in Negative message
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