Writing a Press Release 1 page for Urban Retailers

Urban Retailers

The Press Release (Media/News Release) is the format used to pass information from the sponsoring party to the media outlet. Some releases are used independently or may be used as a part of a media kit.

Media such as newspapers were the primary medium for press releases. However today, print, broadcast, or online are key targets for getting the message across to targeted consumers.

This week’s assignment, Writing the Press Release, is the 1st step in development of the press kit for your selected company. So please consider this a two-part assignment. This two-part assignment is also included within the final promotion plan (Final Project).

Review your calendar of events once again. Select one event and write a press release. Following the guidelines and format as outlined on p. 387-388 in the text, you will need to consider the media outlet, the audience and your event to ensure you communicate in a manner which is appealing to the targeted group.

Press Releases are a max. of 1 page. Be sure to choose your words carefully as you want to create interest for your event. Remember, there is no cost to publish press releases and no guarantee the release will be published. Capture your audience quickly. Your creative wording is key.