Writing for Persuasion and Advertisement ( two paragh.)

Write two paragraphs that discuss the arguments being made in the advertisement and how the advertisers are trying to sell the product to consumers.

 Find a way to incorporate some discussion from the ADText site and include it in your two paragraphs.

 Add citations for the advertisement and ADText site on a Works Cited page. Add in-text citations in your paragraphs wherever you quote, paraphrase, or summarize information from the ADText site. Review the Learning Activities for more help with citation. MLA format

About The Vogue Archive

The Vogue Archive contains the entire run of Vogue magazine (US edition), from the first issue in 1892 to the current month, reproduced in high-resolution color page images. Every page, advertisement, cover and fold-out has been included, with rich indexing enabling you to find images by garment type, designer and brand names. The Vogue Archive preserves the work of the world's greatest fashion designers, stylists and photographers and is a unique record of American and international fashion, culture and society from the dawn of the modern era to the present day.

In addition to the editorial content, all covers, advertisements and pictorial features have been captured as separate documents to allow for searching and discovery. For advertisements, the featured company and brand names have been assigned to the document records, and all image captions are captured to a high accuracy, allowing accurate retrieval of photographs and illustrations. Contributor names that appear in image credits, such as photographers, stylists and illustrators, are also indexed. You can also limit your search by journal editor, to find items published during the editorship of, say, Diana Vreeland (1963-71) or Anna Wintour (1988-present).

The Vogue Archive also features specialist indexing of full-page images from photo features. This has been newly created by Condé Nast, with expert indexers using controlled lists to apply keywords to each separate image within a document. There are separate designated fields for Fashion Item (e.g. kimono, Breton jacket, scoop neckline), Person Pictured, Company/brand, Designer Name and Material (e.g. chiffon, wool, taffeta).

History of Vogue Magazine

Vogue was founded in New York in 1892 as a weekly society paper catering for Manhattan's social elite. When it was bought by Condé Nast in 1909, the publication changed dramatically: the quality of the paper, printing and illustrations improved, the frequency changed from weekly to fortnightly, the page count, advertising space and cover price all increased, and there was a new focus on fashion. The re-launched Voguebecame one of the icons of the modern age: arriving at a time when the corseted gowns of the 1900s were giving way to simpler, more practical clothing for women, Condé Nast's use of eye-catching cover art by the great illustrators of the day created a similar revolution in magazine publishing.

Condé Nast also bought the short-lived French title La Gazette du Bon Ton, and brought over Bon Ton artists such as Georges Lepape and George Wolfe Plank to design cover illustrations for Vogue. These artists, along with Helen Dryden, Eduardo Benito and others, were strongly influenced by the latest developments in modern art, from Klimt and the impressionists to Bakst and Modigliani, and the covers of Vogue provided a very public platform for the radical aesthetics of Art Deco, cubism and futurism in the 1920s.

These illustrated covers gave way to color photographs in the 1930s and 1940s, including extraordinarily innovative work by Horst P. Horst and Erwin Blumenfield (such as the famous January 1950 cover entitled ?The Doe Eye'). The contents of Vogue reflect the changing styles and culture of the postwar world, from the stylized and extravagant ultra-femininity of Dior's New Look in 1947, and the Parisian chic of Balenciaga and Balmain, to the youth-focused designers of the 1950s and 60s (Mary Quant, Jean Muir, Ossie Clark). Vogue was one of the main outlets for the new photographic style of the 1960s: the bold and dynamic handheld approach of David Bailey, Terence Donovan and others.

The contents of Vogue are obviously of central importance to the history of fashion, from the liberating modernism of Coco Chanel to the cross-gendered experimentation of Jean-Paul Gaultier and beyond. However, it is also a rich source for other areas of modern culture, providing a record of changing social tastes, mores and aspirations in the modern world, and encompassing literary works by Kate Chopin, Evelyn Waugh, Vladimir Nabokov and Carson McCullers, articles by Winston Churchill and Bertrand Russell, wartime photojournalism by Lee Miller, features on popular cultural figures of the day from Marlene Dietrich and the Beatles to Nicole Kidman and Beyoncé, and on prominent American women from Jackie Kennedy to Michelle Obama.