write "for Dr Smith Harvey only"

Part 1: Researching Ethics

• Explain how journalistic ethics affects marketing public relations professionals.
• Explain why building relationships with journalists is beneficial to marketers.
• How does ethical behavior guide these relationships?

This section of the paper should be 2 pages and must use research from your course text and the library's full-text databases.

Part 2: Applying the Concepts

Media outlets are topic-driven. Content is based on the outlet's mission and target audiences. Being able to network with representatives of media outlets that meet the requirements of your business or client companies is an important part of the MPR process. Finding appropriate matches and working your contacts can mean quality PR placements.

Select 3 of the businesses below and associate them with the right media connectors. The business concepts are generic. You need to add more detail to the business scenario, but you may not attribute them to real companies.

For each of the 3 businesses, complete the following:

• Describe the business.
• Define its target audience.
• Select 1 media or nonmedia connector that would be a good fit for the business. Provide your rationale for the choice (the media connectors must be real).
• Provide an overview of a media-mention opportunity for the business.

To make the most out of this assignment, it is crucial to select different target audiences, connectors, and types of media opportunities. This can be accomplished by creating businesses with different attributes.

Part 2 of the Individual Project should be 3 pages. Cite your resources.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8 to10 pages.

Click on Student Expectations to view the expectations for this assignment.

Notice that the grading criteria components match up with the headings provided in the template. Do NOT change the font, page breaks, or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment.

Please submit your assignment as a Word document in APA format using the attached TEMPLATE.

For assistance with your assignment, please use your text, Web resources, and all course materials.

unit 3

Pitching the Story

MPR professionals need to persuade connectors to use their message. It must be positioned as newsworthy. Common themes defining newsworthiness often include the following:

• Firsts
• Trends
• Local, quirky personalities
• The underdog
• Impact on the audience
• Something of an unusual nature

Part 1: Pre-Pitch

Using one of the companies that you began developing in the Unit 2 Individual Project, create a story that you wish to shop to a media outlet. Use the following guidelines:

• Provide a brief overview of the company.
• Describe the media outlet being pitched. Include information on its target audience (the media outlet must be real).

Part 1 of the Individual Project should be 1 page in length. Be sure to cite your resources.

Part 2: Writing an Effective Pitch Letter

• Write the pitch letter, which should include the following:
  • An attention-grabbing opening
  • The "hook"
  • Background information supporting the pitch
  • Support materials
  • The action step

Part 2 of the Individual Project should be 2 1/2 pages in length. Be sure to cite your resources.

Part 3: Follow-up and Other Considerations

• Describe your follow-up plan.
• Discuss the special considerations for pitching a blogger.

Part 3 of the Individual Project should be 1 1/2 pages in length. Be sure to cite your resources.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8 to10 pages in length.

Please submit your assignment as a Word document in APA format using the attached TEMPLATE.

Notice that the grading criteria components match up with the headings provided in the template. Do NOT change the font, page breaks, or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment.

Click on Student Expectations to view the expectations for this assignment.

unit 4

MPR events are all around us. They can be large, small, formal, or informal and can often include more than one organization. Using the company that you further developed in the Unit 3 Individual Project, plan an event that will be a good fit for it.

Part 1: Creating an Event

• Develop the event. Explain how it aligns with the firm's mission with a definable target audience.
• Describe how you will link the image of the firm and the event. Keep in mind that people attend events mainly because of a connection with the theme or topic, not because of the sponsoring organization.
• Create a presence so that the firm's message and sponsorship will be remembered.
• Provide a souvenir so that people will remember your event and company.

Part 1 of the Individual Project should be 3 pages in length.

Part 2: Notifying Connectors

• Notify connectors before the event. Create a 1-page pitch to the media.
• Write a 1-page recap of the event with quotes of attendees.

Part 2 of the Individual Project should be 2 pages in length.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 5 pages, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 8–10 pages in length.

Please submit your assignment as a Word document in APA format using the attached TEMPLATE.

Notice that the grading criteria components match up with the headings provided in the template. Do not change the font, page breaks, or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment.

Click on Student Expectations to view the expectations for this assignment.

unit 5

Managing a Crisis

Crisis management and crisis communications are specialized business disciplines. In times of crisis, companies can act in a number of ways, from ignoring the situation and hoping it passes in the next news cycle to aggressively defending itself after the fact. Smart companies have plans that can be used in any crisis situation.

Using the company developed in the Unit 4 Individual Project, select a crisis that negatively affects the business from a legal or image standpoint. Develop a series of scenario statements that you write ahead of time that you will present to the management and legal departments so that they may be used swiftly in a time of crisis.

Presentation Script

Create a script to accompany the presentation. It should include background on the crisis, how the situation will be handled, and the rationale for the scenario statements.

This part of the Individual Project should be at least 2 to 3 pages (single-spaced).

PowerPoint Presentation

Create a professional PowerPoint presentation. You will be assessed on the design of the presentation, including colors, backgrounds, professionalism, font, and graphics. Optional content includes sound, videos, and animation.

This part of the Individual Project should be at least 15 slides. Two files that include the following will need to be uploaded:

• Script: Use the attached template. The template is a .docx file and will need to be uploaded as a self-executing ZIP file. See MKTG340_U5IP Script in the ZIP File.
• PowerPoint presentation

Please submit your assignment as a Word document in APA format using the attached TEMPLATE. Notice that the grading criteria components match up with the headings provided in the template. Do not change the font, page breaks, or margins. Using the template without deleting the headings ensures that you cover each segment of the assignment.