write a 1 full page memorandum (single spaced) on case study "How amazon.com became the leading online retailer by 2011"

One of the most common forms of communication in the world of work is the Memorandum (aka Memo). The memo is a direct, issue-oriented, problem-solving tool to convey information and analysis. You will receive and write many memos in your careers from start to finish.

 your audience is a CEO, or “Senior Management.”

There are five (6) elements that need to be covered in your memo:

(1) define current strategy;



(2) delineate competitive advantage;



(3) perform SWOT analysis;

(4) define strategic issues and challenges;

(5) present alternative choices for action;

(6) make a recommendation for one particular decision and why (the rationale) you have chosen it.

NOTE: Standard memos are divided into segments to organize the

information and to help achieve the writer's purpose. 

Singled space