World of business

Homework #3 – Ranking the Super Bowl Ads

Due Date: Midnight on Wednesday, February 05, 2014

This Sunday, February 2nd, is the Super Bowl. The Super Bowl is not only a major sporting event, but it is also a major event in marketing due to the increased attention given the commercials shown during the game. With a 30-second spot costing companies over $4 million, marketers work hard to ensure that their ads are not only being seen, but are also being remembered and talked about.

Assignment: Either a) watch the super bowl or b) watch the commercials online. Then list the top 10 commercials based on memorability (likelihood of being remembered). For your top 3 ads, provide a short (2-3 sentences) outline for your choice.

Submit via Moodle in Word (.doc or .docx) format ONLY. Any other format, or a file that cannot be opened will not be awarded credit. Double check the accessibility before submission.

Name file as follows: FirstName.LastName.HW3.Superbowl.doc