Worksheet

kyla22

Chapter Takeaway for Creating Effective Messages

LO 5.1. Explain the goals of effective business messages and the process for creating them. (pp. 118–120)

The Stages and Goals of Effective Message Creation

LO 5.2. Identify the needs of your audience in the AIM planning process. (pp. 120–123)

Audience Analysis
Identify reader benefits and constraints. Consider reader values and priorities.	Estimate your credibility. Anticipate reactions.	Consider secondary audiences.

LO 5.3. Develop and refine business ideas in the AIM planning process. (pp. 123–125)

Idea Development
Identify the business problems.	Analyze the business problems.	Clarify objectives.

See an example of idea development in Figure 5.4.

LO 5.4. Develop your primary message and key points in the AIM planning process. (pp. 125–132)

Message Structuring
Frame the main point. Set up the structure/logic of the message.

Testing Logic
Avoid the following: Unsupported generalizations Faulty cause/effect claims Weak analogies	Either/or logic Slanting of facts Exaggeration

See an example of a deductive framework in Figure 5.5.

See typical paragraph structure in a deductive business message in Figure 5.6.

LO 5.5. Explain and apply positive and other-oriented tone in business messages. (pp. 132–138)

Setting the Right Tone
Demonstrate positivity	Show concern for others
Display a can-do, confident attitude. Focus on positive rather than negative traits. Use diplomatic, constructive terms.	Avoid relying too heavily on I-voice. Respect the time and autonomy of your readers. Give credit to others.