Womens' Athletic Footwear Market Analysis. Introduction and product/service description (definition of product category, salient attributes, surrogate cues, relevant costs, general information) 2. Major competitors (brief discussion of the relevant pro

Order Description Analysis of womens' athletic footwear market. 

 

1. Introduction and product/service description (definition of product category, salient attributes, surrogate cues, relevant costs, general information) 

 

2. Major competitors (brief discussion of the relevant products 

 

3. Value: General benefits & costs (why are the buyers buying ­ most important benefits, give reasons for purchasing in each benefit class, what possible costs are there, what is the general value order among competitors, is the benefit/cost ratio acceptable in this industry) 

 

4. Value ­ competitors (discussion of the competitors in relation to beneifts and costs ­ maybe a table here) 

 

5. Value: Buyer segments (think of the benefits and costs categories as a segmentation scheme... discuss the relevance of each of these segments.)