WK 5 - 2 Questions-No Plagiarism PLEASE read before accepting assignment. Assignment is Due Tomorrow, September 15th by 3pm EST. 350-word count for each question.

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2 Questions-No Plagiarism PLEASE read before accepting assignment. Assignment is Due Tomorrow, September 15th by 3pm EST. 350-word count for each question.

 

Please add all answers under each question

 

 

A. Positioning and Point of Differentiation

1- What is meant by a company's "positioning" strategy? Give an example, using a company/product with which you are familiar.

2- Describe this company's/product's point of differentiation when compared to the competition.

3- In your opinion, is the company "well-positioned" or not? Prescribe any changes that you think might improve the Company's opportunities for success.

 

 

B. Company Culture

1-What is company culture? What role does it play in a small company's success? What threats does rapid growth pose for a company's culture

2- Describe the corporate culture of a company with which you are familiar.  Does the culture enhance or detract from the Company's mission?  Explain.

 

 

 

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