Winery or Brewery or Fashion in Portugal/Spain

Section 1. - Students will conduct surface level research into the follow aspects of Spain and Portugal industries,

Paying particular attention to small wineries (under 300,000 bottles per year) (you may focus on one winery)

Or a brewery (under 100,000 barrels per year), or a fashion business (under $10M in sales):

-Economic Conditions

-Political Environment

-Weather

-Religion

-Specific Business Differences

-Specific Business Similarities

Section 2. – Students will conduct surface level research into US domestic and Spanish or Portuguese  buying

 behavior  for  wine, paying specific attention to:

-Demographics

-Size of market

-Economic  Impact 

-Key Strategies for Success (How will they market and sell to US consumers).  How will they sell to distributors (B2B)?

-Buyer Characteristics (US consumers)

Section 3. – Based upon personal experiences prior to and while on education abroad 

students will articulate perceptions of how culture influenced differences and similarities 

for sales strategies and tactics, particularly relating to wine industry.